It can be astronomically important for any business to simply recapture visitors who didn’t convert on the first conversion to your website. In fact, it happens to all of us right? We land on the perfect site, with the intention of buying, but the timing just wasn’t right. Retargeting and remarketing is a powerful tool that can be extremely profitable for commerce and professional service businesses – the trick is knowing how to get back in front of your future business in the perfect, most cost effective way.
Remarketing is a tool that allows you to “jog the memory” of a previous site visitor. When someone visits your site and leaves without making a purchase or signing up, remarketing reaches out to them later in a different online location, reminding them of their interest in your product or service. Relevant ads are shown as they browse the web, use mobile apps, or search Google. This allows you to recapture the attention of someone who previously didn’t convert because the timing wasn’t right.