Product Listing Ads (known as PLAs) are an e-commerce marketing solution for businesses needing to drive sales for to their vast array of individual SKUs and products featured on their website. PLAs deliver targeted image ads optimized with valuable individual product and SKU information with images that make your items stand out during a customer’s search and decision-making process. PLAs are an optimal way for ecommerce businesses to instantly increase sales and drive targeting traffic to product pages within their websites.
Enlightened Media specializes in PLA advertising solutions with unique processes which includes hands on data management and data optimization of your complete inventory. Product Listing Ads and ecommerce optimization needs are distinctly separate from text based search or display advertising.