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Google Match Types: Know the Basics

PPC advertising can seem daunting at first, but it is necessary to build an online presence for your business.  To successfully reach potential new customers online, marketers must understand how to use match types in their digital campaigns. Utilizing different...

SEO – Dead or Alive ? | Addressing Google Algo Updates

There has been much discussion recently over recent Google changes and their subsequent impact on the SEO world – well I suppose the updates haven’t been too recent, but, we have received an influx of client inquiries in the last couple weeks as to how SEO...

Local Finder Blurs the Line Between Paid and Organic

What Is Local Finder and What Does It Mean For My Business? When searching for a local business or service on Google a map pops up with what’s known as the three-pack. The three-pack is elusive and exclusive. But like most Google users, I will never be satisfied with...

Improve Your PPC Campaign with Ad Extensions

One of the biggest challenges of PPC advertising is delivering the right information to the right audience. Utilizing Google AdWords ad extensions is an effective way to offer additional information by adding links to your ads with no additional cost. Ad extensions...