Improve Your PPC Campaign with Ad Extensions

Improve Your PPC Campaign with Ad Extensions

One of the biggest challenges of PPC advertising is delivering the right information to the right audience. Utilizing Google AdWords ad extensions is an effective way to offer additional information by adding links to your ads with no additional cost. Ad extensions...
Google Match Types: Know the Basics

Google Match Types: Know the Basics

PPC advertising can seem daunting at first, but it is necessary to build an online presence for your business.  To successfully reach potential new customers online, marketers must understand how to use match types in their digital campaigns. Utilizing different match...